BLUEGREEN SERVICES

Healing the Planet Word by Word

Your audience is short on attention and long on challenges. You need sustainability content writing that cuts through the competitive noise. Bluegreen Content delivers creative and credible copy that shows how your products and services solve problems and change our world for the better.

Sustainability Content Writing for Every Step
of the Customer Journey

Effective Sustainability Content Starts with Strategy - Bluegreen Content

Develop Strategy

Map content to engage customers all along their journey.

Sustainability Content Services Help Build Awareness - BlueGreen Content

Build Awareness

Show you understand customers’ needs in blogs, infographics, checklists, social media posts, and webinars.

Content Writing Services Spark Consideration - Bluegreen Content

Spark Consideration

Show how your products and services solve problems in articles, case studies, slide decks, and eBooks.

Effective Content Helps Influence Decision, Services - Bluegreen Content

Influence Decision

Make choosing and implementing your solution easy with guides, tutorials, and tip sheets.

Expert Writing Services Inspire Loyalty - Bluegreen Content

Inspire Loyalty

Keep customers engaged and loyal with emails, newsletters, video clips, and special offers.

Content Writing Services Help You Report Progress - BlueGreen Content

Report Progress

Communicate the impact of your social, environmental, and economic initiatives with Annual and ESG Reports, press releases, and news flashes.

6 Tips for Making Green Content Work

You can never know enough about your audience

Whatever makes your content intriguing and informative for them will serve your organization.

Take science as seriously as art.

Kermit had it right—it’s not easy being green, especially when everyone else is making the same claim. Make sure your business can back it up.

Keep it simple, Smart.

You win at Scrabble by knowing every two-letter word. You win at content by using the shortest words possible to get your message across.

Never choose clever over clear.

It’s fun to turn a phrase. But for B2B—and most B2C—sharp and benefit-driven wins over sharp-witted and baffling.

The key words aren’t keywords

Show your readers how your business values align with their needs, not Google’s. Incorporate SEO where it works but don’t force it.

Consistently excellent beats occasionally brilliant.

Valuable, credible, unique content available nowhere else keeps your audience coming back.

You can never know enough about your audience

Whatever makes your content intriguing and informative for them will serve your organization.

Keep it simple, Smart.

You win at Scrabble by knowing every two-letter word. You win at content by using the shortest words possible to get your message across.

The key words aren’t keywords

Show your readers how your business values align with their needs, not Google’s. Incorporate SEO where it works but don’t force it.

Take science as seriously as art.

Kermit had it right—it’s not easy being green, especially when everyone else is making the same claim. Make sure your business can back it up.

Never choose clever over clear.

It’s fun to turn a phrase. But for B2B—and most B2C—sharp and benefit-driven wins over sharp-witted and baffling.

Consistently excellent beats occasionally brilliant.

Valuable, credible, unique content available nowhere else keeps your audience coming back.

Where to Contact Bluegreen

Make Bluegreen Content Your Sustainable Advantage

Email

diana@bluegreencontent.com

Phone

503.720.9243

Linkedin

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